Out of 22 available marketing channels, the most highly recommended channel is referrals from clients and prospects. 10 Steps to Building a Referred Lead System describes the basic attitudes needed to implement an effective referred lead system. How to use a printed fact finder to prime a referral conversation is discussed in detail. Finally, examples of simple forms to help you measure and manage your prospecting efficiency are included.

IMM: The Invisible Market Matrix™ Software and Workbook©

All 7 publications includes: There’s More to Selling Than Making a Sale, 10 Steps to Building a ‘Referred Lead Engine’, Building a Center of Influence, CAPS, The Breakeven Budget, The Time Budget, The First Things First Process.